Master in digital advertising
Turn strangers into paying customers with hyper-targeted ad strategies. Learn how to use Google ads Youtube ad, Facebook ads, Instagram and LinkedIn ad to effectively attract new and existing customers.
Key Learning Outcomes
Design highly targeted ad campaigns
- Understanding customer journey and sales funnel
- Master how to run profitable ads on Google, Youtube, Facebook, Instagram, Tiktok and LinkedIn
Master retargeting for high-intent buyers.
Reduce cost-per-customer acquisition by 40%.
- Know how to setup and optimize landing pages with pixel codes.
Core Modules
- Audience Psychology
- Ad Creative Design
- Platform Deep Dives and knowledge
- Performance Analytics
- Customer Journey mapping
Customer Journey & Marketing Funnels
Strategic Digital marketing Planning
Understand the customer journey online and design campaigns that attract nurture and convert.
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Media Buying(Advertising)
Media Buying
Learn to plan and launch various types of online campaigns, on Google, Youtube, Facebook, Instagram, LinkedIn and X. Learn how to optimize campaigns and track data.
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